Despite my hesitation and uncertainties, however, I knew I had to press on and learn the art of the cover letter. After all, every application seemed to request one.
According to ResumeApple, a resume writing service, ''When a recruiter reads your cover letter, he/she forms a certain impression of who you are, both professionally and personally. While this impression can be part stereotype, part knowledge, and part gut feeling, the fact remains that it can have tremendous bearing on your ability to secure an interview.''
So what does it take to create the perfect insurance cover letter? Make sure your insurance cover letter is specific, draws in your reader, and reveals pertinent information about you.
Let’s get started, shall we?
Tip #1: When Writing Your Insurance Cover Letter, Be Specific
According to Virginia Tech’s career advice website, all cover letters should include information about the position you are applying for and how you discovered it. ''Don’t make the reader guess what you are asking for; be specific,'' says the website.
If you’re applying for an insurance fraud investigator position, say so. Be sure to also include how you discovered the position. For example, ''I am applying for the insurance fraud investigator position, which I discovered on InsurCrossing.com.''
Tip #2: When Writing Your Insurance Cover Letter, Draw Your Readers In
As ResumeApple suggests, ''A well-written cover letter should be a response generator and leave a strong, positive impression in the reader's mind persuading him to call you.'' In other words, hook your reader in.
Think of your favorite book. In just a few pages, the author was able to capture your attention and persuade you to commit yourself to a, let’s say, 500-page book. Your cover letter’s no different. In the short amount of space you have, do what it takes to hook your reader in. Make potential employers want to look over your insurance resume. Make them think your cover letter and resume are different from others. How? By targeting your cover letter to your audience. If you’re applying to different insurance jobs at different companies, don’t just copy and paste your cover letter. Instead, tailor it accordingly. Mention the specific company. If one company prides itself on its customer service, list an example of how you’ve succeeded in this kind of situation.
Tip #3: When Writing Your Insurance Cover Letter, Reveal Pertinent Information
Be sure to reveal pertinent information about yourself on your insurance cover letter. Where did you go to school? What are some of your work experiences? What type of skills do you have? However, before you get carried away, remember to keep it short. And furthermore, make sure that the details you are adding are relevant to the job you are seeking. For example, if you are looking to fill an insurance sales agent position, be sure to mention your cold-call abilities. The Virginia Tech website also says to ''be as specific as possible, using examples.''
Final Thoughts on Your Insurance Cover Letter
An important step to submitting any resume is your cover letter, so be sure to put as much time into writing your insurance cover letter as you would your resume. After all, this is the first thing an employer will see. If he doesn’t find what he likes in the cover letter, there’s little chance he’ll continue. So make sure, when you’re crafting your insurance cover letter, that you specify the job position, hook in your reader, and reveal pertinent information about yourself. By doing all this, you’ll be well on your way to landing that insurance interview you’ve been waiting for.