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Senior Associate Annuity Content Marketing Manager

New York City, NY, United States

Posted on
Nov 06,2019

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Senior Associate, Annuity Content Marketing Manager #81509nApply NownStart apply with LinkedInnStartnPlease wait...nDate: Oct 31, 2019nLocation: New York, NY, USnCompany: New York Life Insurance Conn A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It's a career journey you can be proud of, and you'll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses Be Good At Life.nnNew York Life (a Fortune 100 company, as well as one of Fortune's 2019 World's Most Admired Companies), is seeking an experienced content creator and writer to lead marketing efforts relating to our annuity product line. For the past decade, New York Life has been a leader in the annuity space, and currently ranked the #1 provider of income annuities, fixed deferred annuities, and variable annuities sold with principal protection.nnThe Content Marketing Manager will be responsible for developing and executing strategies, messaging, content, materials, and campaigns to enhance the marketing of our annuity products. Not only are these products strategically important to New York Life's position as a leader in the retirement market, they're also designed to help retirees live a more secure and fulfilling retirement. The Content Marketing Manager will play an integral role in telling this story.nnIdeal candidates will be marketers at heart: self-starters who love crafting stories, have an eye for design, appreciate the details, and view writing as one of their strengths. Applicants must also have experience communicating complex ideas to senior management, collaborating within a highly matrixed organization, and balancing a multitude of projects concurrently.nnA more detailed list of roles and responsibilities include:nLead all phases of annuity content development initiatives, from brainstorming concepts and developing messaging to writing and delivering final contentnPlan, develop, and write actionable marketing programs and materials, including sales/product positioning ideas, product collateral, pitch decks, direct mail campaigns, video scripts, email/social media promotions, and website/landing page assetsnCollaborate with Sales and Channel Marketing Teams to build engaging marketing and training presentations (through the effective use of PowerPoint)nSubmit content through respective compliance/legal channels to gain approval and negotiate required edits to ensure messaging effectivenessnIdentify, initiate, and implement forward-looking content opportunities by monitoring, researching, and leveraging industry best practicesnPartner with the Product Development Managers to understand key business drivers across all annuity products and align marketing efforts with the broader goals of the businessnRepresent the Annuity Marketing Team at brainstorming, strategy, and project management meetings, and on cross-functional work streamsnConduct ongoing review and assessment of existing product support materials to ensure effectiveness, timeliness, and appropriateness with recommendations for improvementnRequired and/or desired qualifications:nA minimum of a bachelor's degree and 5 years of related work experiencenProven business and creative writing skillsnA solid understanding of the financial services industry (knowledge of the retirement landscape and/or annuity products is a huge plus)nThe ability to anticipate internal and external business challenges and/or regulatory issues and recommend process or product improvementsnA track record of solving unique and complex problems, using conceptual and innovative thinking to develop solutionsnExcellent PowerPoint skills is a MUSTnAn eye for branding, design, and formattingnMeticulous attention to detailnStrong communication skillsnThe ability to analyze data and synthesize into meaningful results for a diverse audiencenThe ability to work independently on projects and work in a team environment with flexible parametersnA self motivated, results-oriented individual with the ability to manage multiple projects simultaneously with tight deadlinesnSF:LI-KH1nEOE M/F/D/VnIf you have difficulty using or interacting with any portions of this Web site due to incompatibility with an Assistive Technology, if you need the information in an alternative format, or if you have suggestions on how we can make this site more accessible, please contact us at: **************.nJob Segment: Outside Sales, Social Media, Marketing Manager, Manager, Marketing, Sales, ManagementnApply NownStart apply with LinkedInnStartnPlease wait...n To learn more, please visit LinkedIn, our Newsroom and the Careers page of *******************.,

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